Media Development Fund

2020 Media Development Fund General Competition

The U.S. Embassy invites independent media outlets – including print, radio, TV, or electronic media to submit project proposals to the Media Development Fund. The Media Development Fund program accepts applications throughout the year. There is no set deadline. PAS will disburse grants as funding becomes available.

The Media Development Fund grant program is administered by the Public Affairs Section of the U.S. Embassy in Kyiv. The fund supports the development of free and independent media in Ukraine and provides financial grant support to Ukrainian journalists, media organizations and other non-governmental organizations for media-related projects.

The Media Development Fund welcomes proposals from independent Ukrainian media outlets- including print, radio, TV or electronic media. Ukrainian state or communal media and political party media outlets are not eligible to apply. Funding is also available to individual journalists and staff from all Ukrainian media outlets (organizations), private or state. Non-governmental organizations may seek funding if their proposals directly support the development of Ukrainian media.

The Fund does not support advertising newspapers; NGO informational leaflets; specialized publications covering narrow professional issues and projects aimed at partisan political purposes.

The maximum amount of a grant is $50,000, though average project budgets are between $15,000 and $25,000. The actual amount of a grant awarded depends on the scope of activities and duration of projects, which range from one month to a year. The Media Development Fund encourages cost-sharing for organizations to seek additional funding from other sources.

The Media Development Fund seeks proposals for projects that support objectives that include, but are not limited to the following:

  1. Raising the professional standards of Ukrainian journalists by:
  • Training journalists in media ethics, countering disinformation, cyber security, and new media.
  • Encouraging cooperation and partnership between regional journalists.
  • Training newly privatized media to develop organizational capacity including by building sustainable business models; increasing audience understanding; and providing marketing and sales training.
  • Supporting investigative journalism by developing professional standards and encouraging well-researched and balanced analyses of social and economic issues, especially at the regional level.
  1. Sustaining a favorable environment for the development of Ukrainian media by:
  • Strengthening institutions that oversee ethics in media, including by creating regional networks to safeguard media ethics at the local level.
  • Monitoring violations of the rights of journalists.
  • Preventing the use of paid for materials (jeansa), disinformation, and manipulations in media.
  • Supporting the development of small, local media to promote a more independent and competitive media sector.
  1. Promoting the critical role of media in democracy by:
  • Ensuring and supporting media as a critical civic actor to ensure government transparency and accountability.
  • Supporting dialogue between the government, media, and civil society by training government press officers; and holding joint seminars, working meetings, and roundtables.
  1. Bolstering the quality of Ukrainian journalism education by:
  • Providing student internships and mentorships at leading national and regional media outlets.
  • Offering advanced training in print, broadcast, and digital news reporting, analytics, and data journalism.
  • Upgrading radio and TV training studios at journalism schools (as part of a larger project such as creating campus media outlets).
  • Developing and introducing courses in media management to improve institutional capacity of media outlets (such as in human resources and strategic planning).

In addition to general competition, the Embassy holds thematic or regional competitions. Check this website and local media for announcements.

Media outlets and organizations that are interested in applying for funding through the Media Development Fund should send a concept note to summarizing your proposed project including goals, activities, intended impact, duration, and estimated budget. The note should be no more than one page. If your project is aligned with MDF objectives and demonstrates how it can create measurable impact, the grants team will advise you to submit a more detailed proposal through our required application.

All applicants must have DUNS numbers to apply and be eligible for funding (individuals are not required to have DUNS numbers). Organizations that are approved for funding must also register through SAM.GOV. We recommend that you begin this process early as it can take several weeks to complete. Note that SAM.GOV registration expires after 12 months.

D-U-N-S number is a unique nine-digit identification number has been assigned to over 100 million businesses worldwide. This number remains with the company location to which it has been assigned even if it closes or goes out-of-business. DUNS number is requested for funding by over 50 international commercial and nonprofit institutions, including the UN, Federal Government, and European Commission. If your organization has already received funding from the State Department and possesses DUNS number, but you did not activate it for the last 6 months, please make sure it is still active. As soon as you receive DUNS number or activate the old one, please start the registration in SAM system right away.

There are two ways to obtain DUNS number:

1. Receive DUNS with the help of “Avesta–Ukraine” (official representative of Dun & Bradstreet in Ukraine.

Contacts of “Avesta–Ukraine”
22 Paladina Avenue, Office 212, Kyiv, 03142, Ukraine
Tel.: 8 (044)499-0099, 8(044) 499-0097
Fax: 8 (044) 499 0098

2. Register on-line

Be aware that DUNS number is issued for free!


All organizations applying to receive Federal assistance must have a Dun & Bradstreet Number (DUNS) before the application is submitted, a CCR (NCAGE) number, a letter identifying the authorized Entity Administrator, and an active account with the System for Award Management ( before an award can be made.

Ukrainian entities registering in SAM must NOT submit a notarized letter appointing their authorized Entity Administrator!

Please note that process of registration on the portal can take substantial amount of time, so we recommend starting the process as early as possible.

Dun &Bradstreet DUNS – A DUNS number may be acquired at no cost by calling the dedicated toll-free DUNS number request line at 1-866-705-5711 or requesting on-line at

The DUNS number is a nine-digit number established and assigned by Dun and Bradstreet, Inc. (D&B) to uniquely identify business entities. All organizations applying for U.S. government grant funds must have a DUNS number. To obtain a DUNS number, please follow the steps below:

  1. Go to
  2. Select the country where your organization is physically located. Complete and submit the form. Organizations will need to provide basic information, including physical and mailing addresses, name and title of the chief executive, primary Standard Industrial Code (SIC), and annual revenue. Typically, organizations can complete this process in one day and have a DUNS number emailed to them. For technical difficulties in obtaining this number, please contact D&B at:

System for Award Management (SAM) – SAM is a U.S.-government wide registry of vendors doing business with the U.S. federal government and requires annual renewal. The system centralizes information about grant applicants/recipients, and provides a central location for grant applicants/recipients to change organizational information. More information about and useful guides for setting-up a new account, updating an existing account, or renewing an expired account can be found at:

Foreign-based applicants are strongly encouraged to review these guides when creating an account with Further, applicants must maintain an active account, with current information, while its application is under consideration for funding. To keep an active account, Applicants must renew it at least once each year. If an account expires, the Organization cannot submit a grant application until it is renewed.

Only individuals who are authorized to represent a particular entity, or individuals representing themselves as an entity, may register an entity in SAM. Accessing or using SAM, or information contained therein, for any unauthorized or illegal purposes, may have civil and criminal penalties, and may negatively impact the status of the SAM registration maintained for the entity.

Instructions to Entity

  1. International Entity, No U.S. Banking Information. Use this template to formally appoint an Entity Administrator for a single international entity only if your entity does not use banking information from a U.S. financial institution in your SAM entity registration.
  1. Complete the template. Fill in the blanks. Enter the highlighted information on the next two pages. Do not include this instruction page in your letter.
  1. Print the letter on your entity’s letterhead. If you don’t have letterhead, enter your entity’s legal business name and physical address at the top of the letter before printing.
  1. Sign the completed letter. Make sure the person who signs the letter is someone with signatory authority, i.e. who can make commitments on behalf of the entity like an executive, officer, partner, or other authorized representative.
  1. Scan the completed, signed letter. Submit a copy to the Federal Service Desk by creating a service ticket at and attaching the scanned letter. Your registration can be conditionally activated for 45 days if you have an approved, scanned copy of the letter on file.
  1. Mail the completed, signed letter. It must be received at the address below within 45 days of activation or your registration will be expired.

LONDON, KY 40741-7285


[Insert Date]

LONDON, KY 40741-7285

SUBJECT: Information Required to Activate SAM Entity Registration

Purpose of Letter

The purpose of this letter is to formally appoint an Entity Administrator for each named Entity and to attest to the accuracy of the information contained in the entity registration.

Designation of Entity Administrator

I, [Insert Name and Title of Signatory], the below signed individual, hereby confirm that the appointed Entity Administrator is an authorized officer, agent, or representative of the Entity. This letter authorizes the appointed Entity Administrator to manage the Entity’s registration record, its associated users, and their roles to the Entity, in the System for Award Management (SAM).

Entity Covered by this Letter

DUNS® Number:______________________________________

Legal Business Name:________________________________

Physical Address:____________________________________

Entity Administrator Contact Information

Full Name:________________________________________

Phone Number:____________________________________

Email Address:____________________________________

*The Entity Administrator must have an individual user account in SAM associated with the email address listed.

Account Administration Preference (ONLY CHOOSE ONE)

You must choose ONE of the two following statements by checking the applicable box.

Remember, there is no cost to register in SAM — it is free. However, if you choose to have a third-party agent administer your SAM registration, with or without an associated fee, you must check the Third-Party Agent Designation box below.

Self-Administration Confirmation

For the purpose of registering with the United States Government through the online System for Award Management (SAM), I do not authorize any third party to act on behalf of the Entity listed above. I have checked the Self-Administration Confirmation box to indicate that the designated Entity Administrator is not a third-party agent.

Third-Party Agent Designation

For the purpose of registering with the United States Government through the online System for Award Management (SAM), I do hereby authorize [insert full name, phone number, address, and email address of the Third-Party Agent] (Designated Third-Party Agent) to act on behalf of the Entity listed above. This authorization permits the Designated Third-Party Agent to conduct all normal, common business functions within SAM while binding the signatory to all actions conducted and representations made as a result of authorization granted herein. I have checked the Third-Party Agent Designation box and completed the above information to indicate that the designated Entity Administrator is a third-party agent.


I, the below-signed, attest to the following:

  • All information contained in this letter is complete and accurate.
  • The designated Entity Administrator listed above has an individual SAM User Accounts created with the email address provided in this letter.


[Insert Full Name of Signatory]

[Insert Title of Signatory, e.g. Director of Contracting, Managing Partner, Vice President for Research, etc.]

[Insert Email of Signatory]

[Insert Entity Legal Business Name]

[Insert Entity Physical Address]

To create a new account, please follow the steps below:

  1. Go to
  2. Select Create User Account, and then select Create an Account on the left-hand side of the screen under Individual Account Details. Organizations must have DUNS number and a CAGE number (US Domestic Organizations) or a NCAGE number (Foreign Organizations), to create an account.
  1. Complete and submit the online form. If the applying organization already has the necessary information on hand (see the SAM User Guide), the online form takes approximately one hour to complete, depending upon the size and complexity of the applying entity. Because of the different steps in the process, it can take anywhere from three to fourteen days to complete the process of creating an account with the system. For help with, please visit their support page at: or contact them at: (+1) 334-206-7828.